Infield Brand Ambassador-SDI Marketing, Mosaic, Brand Momentum (2013-present)

For the last 6 years, I have worked on and off as an infield marketing company as a brand ambassador for several marketing companies. As an ambassador, I participated in pop-up style marketing initiatives, Acted as an ambassador for the company and their product, Demonstrated products, handed out free samples and delivered key messages, Attended group training and worked as part of a team infield, maintained contact with supervisors via email and phone and completed daily online reporting.

Property Sitters, a division of Urban Landmark Realty Marketing is a Toronto Rental Property Management Services Company. I worked there prior to the birth of my 1st son as a Marketing Coordinator and my biggest accomplish was creating a website for the company using the Weebly Platform, http://www.propertysitters.ca/

More About Me

List five (5) words that describe you.

• Prepared
• Detailed
• Strategic
• Positive
• Ambitious

List two (2) marketing accomplishments you’re most proud of, and how they have positively influenced your employer?

1. While working @Cossette as an intern, I created the researched and created a proposal for branded App for McDonalds. Fjord secured the rights to develop the app, thanks to my research. The app is currently available for download on iTunes.

2. As an infield representative I was directly responsible for increasing the sales and brand

awareness of a particular company and their product. I always met my sales target and sampling

targets set out by the campaign management and my managers always received positive reports 

about my professionalism and character while in the field.

List the areas that you need training in?
• I believe that I learn something new every day that can be used to enhance my knowledge and further my career.  Marketing is evolving everyday and new techniques and methods can be found to optimize efficiency and productivity.  I continuously train myself to be effective in this industry.

List two (2) reasons why we should hire you over someone else with the same experience.
• I love to learn and believe to be successful who have to fearless yet humble and I love sharing cool and exciting things with others, I am just a natural promoter.

Can you give an example of how you have effectively used an online marketing tool?  Or social media tool?
• While working with Cossette, we used social media to raise awareness and increase donations for Ronald McDonald House. Campaigns included the raise a hand, a widget developed for Facebook and MySpace and 30 ways to give, which were suggestions on how people could contribute to the organization without reaching for their chequebooks.

List any software skills you are currently using (including Adobe Creative Suite).
• Knowledgeable in HTML/ CSS and Adobe Photoshop/ InDesign- taken courses in both
• Have technical proficiency operating & using the following:
o Software: MS Office, MS Project, Maximizer and MS Outlook
o SEO tools: Google Analytics and Alta Vista
o Social Media platform’s: Blogger, Twitter, Facebook and Youtube

Reason for leaving your last two positions:
• Brand Ambassador- not enough consistency in the job and doesn't provide ther right work/family lige balance
• Marketing Coordinator- never returned after unpaid- maternity leave and moved to a different city shortly after the birth of my 1st son.

List what criteria you will use to determine whether to accept a job offer.
• The job is in my desired field and will enhance my career
• The location- ideally, I want something easy to get to and from and is close to my home
• You will enjoy the job-I want a job with a lot of variety and is something I can do long term

Work Samples

Below you you will find links for Additional Work Samples


Article Sample- wrote an article for a revolutionary new sleep product by a company called Rematee


Sample Piece- wrote a sample piece for Social Shopper (daily deals company)


AIM Group:

• I wrote several updates for Twitter and Facebook while I worked for the company. However if you visit the pages listed, you might not be able to see them given that I have not worked for the company since 2010.

• Blog Post- this is a blog post I wrote for the company's client Eyeglasses123, which was never published

Training & Skills

Education

2002: 

• After taking a year off I ended up at what was then called Capilano College and I pursued a one year diploma in the Retail, Marketing & Sales Program. 

• It made sense given at the time I was working in Retail and though the program was not exactly what I hope it would be it lead me to the Business Administration Program

2003-2009:

• Originally, the Business Administration Program was only able to offer a 2 year diploma program with the option of transferring to SFU. 

• During the time I was there, emerged to become a full fledged degree program, which still maintained its college roots of smaller class sizes and a very hands on approach to learning.

• I spent 6 years working on my goal of obtaining a degree and choose to focus on the Marketing.

• I choose Marketing because I had always had a fascination with product knowledge and being able to expose and  educate people on new products and services. 

• I had some phenomenal teachers who really knew their stuff and in some cases still worked in the fields that they then taught their students about. 

• They offered us a real world perspective and if they were unable to find a textbook that covered the subject matter appropriately then they developed their own or the course did not require the use of one. 

Program Highlights:

• Almost every class we took involved 3 major exams, a number of papers and  assignments and the final assignment was usually a group project.

• In many classes we did not get to choose our own groups, had to work with pretty strict, deadlines, and had to cover a lot of material for example: writing a full business plan that included a marketing plan, financial projections, and a whole lot of research

• Our teachers kept it current and industry relevant, we learned about digital marketing early on and we were exposed to social media marketing back in 2007

• The overall program, gave us a great understanding of business and its many facets

ASC_Sales & Marketing Coordinator

ASC (Automotive Styling Center), http://www.ascautomotivestyling.com/ 

• British Columbia’s largest aftermarket restyling company and specializes in sunroofs, leather interiors, convertible tops, car electronics, seat covers, auto upholstery, customizing and restoration. 

During my time with the company during the period of 2008- 2009, the company was going through an expansion and there was a lot of change within a short period of time.

• The company acquired an Edmonton location 

• They had recently merged with another company

• They were doing a lot of work at re-branding and developing their marketing efforts including the creation of a new website

• They decided to brand their divisions with two different names: GO AUTO STI, retail division and ASC, wholesale division. However, the company has currently folded both divisions into one and now solely operates under the ASC brand.

• My role with the company was to assist the sales and marketing managers, and therefore, during my time there my role and responsibilities were constantly changing. 
  

CCTV Vancouver_Project Coordinator

CCTV Vancouver, is a closed circuit and security systems company based in Vancouver, BC
 http://www.cctvvancouver.com/

• I secured this contract position through a posting on Craigslist, I worked for the company during the period of August-September, 2010 and during that time I assisted with the website redesign and setting up of Social Media Pages. However, because of the time-frame and budget constraints I was unable to take the company to the next level, where I knew they could be.

• For a sample of the work I did, please see: https://skydrive.live.com/redir.aspx?cid=cdb8435123f75f4c&resid=CDB8435123F75F4C!131&parid=CDB8435123F75F4C!129&authkey=!AD9mwU9DldkP2oQ