Wednesday, February 15, 2012
Education
- After taking a year off I ended up at what was then called Capilano College and I pursued a one year diploma in the Retail, Marketing & Sales Program.
- It made sense given at the time I was working in Retail and though the program was not exactly what I hope it would be it lead me to the Business Administration Program
- Originally, the Business Administration Program was only able to offer a 2 year diploma program with the option of transferring to SFU.
- During the time I was there, emerged to become a full fledged degree program, which still maintained its college roots of smaller class sizes and a very hands on approach to learning.
- I spent 6 years working on my goal of obtaining a degree and choose to focus on the Marketing.
- I choose Marketing because I had always had a fascination with product knowledge and being able to expose and educate people on new products and services.
- I had some phenomenal teachers who really knew their stuff and in some cases still worked in the fields that they then taught their students about.
- They offered us a real world perspective and if they were unable to find a textbook that covered the subject matter appropriately then they developed their own or the course did not require the use of one.
- Almost every class we took involved 3 major exams, a number of papers and assignments and the final assignment was usually a group project.
- In many classes we did not get to choose our own groups, had to work with pretty strict, deadlines, and had to cover a lot of material for example: writing a full business plan that included a marketing plan, financial projections, and a whole lot of research
- Our teachers kept it current and industry relevant, we learned about digital marketing early on and we were exposed to social media marketing back in 2007
- The overall program, gave us a great understanding of business and its many facets
Tuesday, February 14, 2012
ASC_Sales & Marketing Coordinator
- British Columbia’s largest aftermarket restyling company and specializes in sunroofs, leather interiors, convertible tops, car electronics, seat covers, auto upholstery, customizing and restoration.
During my time with the company during the period of 2008- 2009, the company was going through an expansion and there was a lot of change within a short period of time.
- The company acquired an Edmonton location
- They had recently merged with another company
- They were doing a lot of work at re-branding and developing their marketing efforts including the creation of a new website
- They decided to brand their divisions with two different names: GO AUTO STI, retail division and ASC, wholesale division. However, the company has currently folded both divisions into one and now solely operates under the ASC brand.
- My role with the company was to assist the sales and marketing managers, and therefore, during my time there my role and responsibilities were constantly changing.
CCTV Vancouver_Project Coordinator
CCTV Vancouver, is a closed circuit and security systems company based in Vancouver, BC
http://www.cctvvancouver.com/
- I secured this contract position through a posting on Craigslist, I worked for the company during the period of August-September, 2010 and during that time I assisted with the website redesign and setting up of Social Media Pages. However, because of the time-frame and budget constraints I was unable to take the company to the next level, where I knew they could be.
- For a sample of the work I did, please see: https://skydrive.live.com/redir.aspx?cid=cdb8435123f75f4c&resid=CDB8435123F75F4C!131&parid=CDB8435123F75F4C!129&authkey=!AD9mwU9DldkP2oQ
Cossette_ClientServicesIntern
Cossette, Fjord Interactive Marketing & Technology, Client Services Intern,
- I secured my own internship with company and worked with Fjord (which has now been re-branded to Dare) from the period of: February 2009–May 2009.
- Fjord is the digital marketing arm of the Cossette Marketing and Communications Agency.
- As a client services intern, I assisted the client services team with various tasks and projects and worked on accounts McDonalds, Ronald McDonald House, Tourism BC and Prairie Milk Marketing Partnership (PMMP).
Work Samples:
- Created a document on the Privacy and Security Issues re: Facebook Fan Pages
- Created a document re: The Best Practices for Using Fileshare. Fileshare was the Cloud base drive that was used to upload/host images, documents and videos so that both Fjord and the client had access to them.
- Created a competitor analysis document for PMMP
- Created a proposal for an iPhone App pitch for McDonald's. The pitch was successful and the app is available for download on the App store.
- Created a document on the Best Ways to Market an iPhone App
Social Media & Affiliate Marketing Coordinator_AIM Group
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In my role of Social Media & Affiliate Marketing Coordinator, during the period of July-September, 2010 I did the following
Facebook & Twitter: I set up, wrote content, posted the content on a daily basis using Hoote Suite, monitored the page and the exchanged messages with its followers for the AIM Group, their Affiliate Program, and their individual clients.
- Participating in the form Abestweb, which is a form that used for those who participate and operate affiliate management programs
Linkshare & Shareasale: you have to login and join to see what these networks are all about.
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